With the VMA’s around the corner, the list of performers are becoming more and more clear by the day. The entire weekend has unofficially been centered around that of Roc Nation. That Friday, September 11, Jay-Z will release his highly anticipated LP, Blueprint 3. On Sunday, the 13th, the actual awards show will air including a performance from Jay.

On Saturday, the 12th, Roc Nation’s first signee, J. Cole, will be performing live at New York University’s Kimmel Center in the 4th floor E&L Auditorium. The event, which is being thrown by NYU’s Gentlemen of Quality, will be hosting the event. Here is the need-to-know info:

*Doors open at 8:15 pm for press/VIP and 8:30 for general public.
*Tickets are $7 for NYU students and $10 for non-students. These can be purchased online for students (NYUHOME) or at NYU’s Ticket Central on the 2nd floor of the Kimmel Center.
*Tickets MUST be purchased prior to the event.

The intimate atmosphere will also allow for audience members to ask questions directed at J. Cole. As an added bonus, new material will also be played here for the first time. Half of the proceeds from this event will go towards GQ’s Martin Jackson Scholarship Fund. Jackson was a high school student GQ mentored who lost his life in the spring of 2008 due to gun violence.

Nyle, a NYU alum whose video adaption of Lil’ Wayne’s “Let The Beat Build” has been a YouTube sensation, is slated to be one of the opening acts.