I have 3 kids and was always jogging out to school, the park, to the retailers with no my telephone, purse, anywhere to put my keys as I retain a rather significant backpack with all my kid essentials in it and do not like to carry it on swift trips. I got this bag as it looked the perfect size to carry a couple of essentials and I use it everyday everytime I leave the house. It matches an epipen (my son is allergic to bees), my purse, cell telephone as well as a packable searching bag and has place for a number of little items or papers as effectively. I love it. I received the sunny spring design and style, the image does not do it justice, it is so good. Is it as well much to say a bag has revolutionized my daily life!