Just call it a favor for a favor. Rihanna’s Loud tour kicks off June 4 in Baltimore with Nivea cosmetics as the sponsor. Before that though, the pop star went topless for an ad and will assist in helping with the company’s 100-year anniversary. She is also the spokeswoman for the “100 Years Of Skincare For Life” campaign.
“Over the past 100 years, Niva has been an iconic skincare brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are,” says Markus Pinger, member of the Nivea board, in a statement.