You may remember last year Eminem had a commercial with Chrysler that aired during the 2011 Super Bowl. It’s notable on several levels including Em isn’t exactly a huge endorser like that. For one of the most successful musicians of all time, he’s obviously one who enjoys not being in front of a camera (“Say Goodbye To Hollywood” from The Eminem Show was some honest music now that I look back on it). The second reason is that, even with what you read in the previous sentence, when he does endorse a product, it’s most of the time highly successful. With that said, there’s always a penalty of success though. And as it relates to the Chrysler commercial, Marshall’s facing a $9M (handwritten) lawsuit.
Follow me now:
1. Stephen Lee Pieck is apparently a homeless man from Westchester, New York.
2. Pieck was in a seafood restaurant (Legal Seafood) in White Plains, New York, on September 9, 2010. According to the suit, Jordon Bratman and Christina Aguilera were also in the establishment.
3. Aguilera called Eminem and supposedly handed the phone to Pieck who soon convinced Em to run with his “Born of Fire” commercial idea.
4. Pieck listed two numbers on the legal document. One went to his mother’s house (who refused to talk about the lawsuit) and the other was a cell phone, which had a woman answer and then hang up.
That’s the story and now the question is this? Is anyone actually going to believe it? And in the chance someone does believe this story, how much bread will he take home (wherever that may be)?
To read the entire lawsuit, head over to AllHipHop.