“Wherever you from, that’s your root.”
Even with Deron Williams impending departure and Dwight Howard all but dropping the Nets fan base off the side of the Brooklyn Bridge, Jay-Z’s still living a halfway decent life if I had to say so myself with the franchise moving into Jay’s stomping grounds of Brooklyn this fall. Shawn Corey Carter’s still pumping life into the Rocawear brand with this new commercial lamenting on his present day success to what it took emerge from the everyday struggle that was Marcy Projects.
The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician.