Nicki Minaj has already picked up multiple endorsements with Pepsi and Adidas over the last couple of months. Her OPI nail polish collection that released in January is going strong this spring and she’s just been named as the new face (with Ricky Martin) of MAC’s Viva Glam lipstick. YMCMB’s first lady is no obviously no stranger in staying relevant in every lane we call marketing oneself.
WWD reports that Minaj signed a deal with Give Back Brands LLC, which is the same licensee that produced Justin Bieber’s fragrance (which by no surprise made a ridiculous amount of money for the company.)
“I have always been a huge fan of great fragrances,” Minaj told the paper. “This is yet another extension of my creative expression. I designed the scent and bottle with my Barbz in mind.” Unfortunately no information has surfaced about the name yet, the bottle design or the smell.
“Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity,” added Paul West, Co-Founder and Chief Executive Officer of Give Back Brands. “This partnership will further strengthen Give Back Brands’ portfolio of fragrances, and continues to build upon our overall vision of collaborating with top artists to create world-class products that will ultimately make a difference.” – Back Brands LLC
Hopefully Nicki reactivates her twitter soon. It’s cool the blogs report about it, but it’s nothing like Nicki tweeting it to her millions of followers on Twitter.