According to WWD, Rihanna has partnered with Mac Cosmetics as not just a “collaborator” but a “creative partner” as she inks a deal for her new campaign, RiRi [Hearts] MAC collections, which will land in stores this year. The first product, her signature lipstick, will launch May 4 to coincide with her Diamonds Tour concerts at the Barclays Center, where MAC will also open a pop-up shop. A summer collection will be sold online, while the fall collection will land in stores, and the holiday collection will, naturally, also be sold in stores. Take a look at some of the pieces after the jump.
The signature piece that will be available in all four collections is RiRi Woo, a revamp of MAC’s iconic Ruby Woo lipstick. Rihanna’s version is “slightly more blue-red and retro matte,” and per the singer’s request, will work on all skin tones. The four collections include various lipsticks, lipglosses, powder blushes, eye shadow palettes, nail polishes, and makeup tools. With such a big name star behind the collection, it’s estimated that global retail sales could hit $15 million. Not too shabby, eh?
But as Rihanna tells it, it’s not about the money:
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
[ WWD ]