The video, co-directed by Nabil and Mike Piscitelli, was filmed on location in J.Cole’s hometown of Fayetteville, North Carolina and features his actual childhood friends as the main cast. J.Cole served as creative director, working closely alongside Nabil and Mike on every aspect of the video, from the treatment and concept to the art direction and final edit. The video, which is drenched in a washed out, moody color palette and draws from the New American landscape, features a lovesick J.Cole expounding upon an unrequited love.  ”No R&B singers were harmed during the making of this video,” says J.Cole.

In case you didn’t know: Nicki Minaj is nice and she knows it. In a recent MTV interview, the Young Money raptress boasted that she’s one of the best rappers out there. But there were softer moments too: She also talked about guest features on Ciara’s upcoming album and what it was like having Lil Wayne be the love interest in her “High School” video. Read on for more.

Pusha T FT. Kevin Gates | Trust You from Matt Alonzo on Vimeo.

Rick Ross ignited a firestorm when he rapped “Put a molly in her champagne, she ain’t even know it. I took her home and enjoyed that, she ain’t even know it” on his song with Rocko and Future, “You Don’t Even Know.” After he was bombarded with tweets lambasting the lyrics, he went on Q 93.3 radio station in New Orleans to offer this explanation:

Just when we thought Hip-Hop beef might have reached its monthly stand still. Wale recently attended a Raptors vs. Wizards game, and while in attendance, the MMG star exchanged words with player Rudy Gay. NBA commentators of the game diss the rapper by saying, “I’m sure somebody on Twitter can tell me if they heard of Wale. He’s not Drake for sure.” Woo! Hit the jump to view video footage of the confrontation.

Like Michael Jordan, Lil Wayne doesn’t forget a slight. Last week, the YMCMB CEO was thrown out of the Miami Heat’s American Airlines Arena for allegedly making a gun gesture at a fan, causing the “long hair don’t care” MC to voice his displeasure via Twitter: “So I’m @ da Heat game right, rootin 4 da Lakers kuz dats my team & would u believe they got police 2 make me leave?! Wow! F#€k da Heat.”

Considering that Tunechi had become accustomed to sitting courtside at NBA games and that, according to him, he has been banned from all NBA events because of his beef with the team, the I Am Not A Human Being II spitter relayed his feelings on getting snubbed from attending the NBA’s biggest weekend of the year in the only way he knew how: onstage at the Beats By Dre afterparty at Houston’s Stereo Live.

Machine Gun Kelly is dropping his Black Flag mixtape in a few short weeks. To celebrate the occasion, he dropped a video for “Champions,” which samples Queen and features some expert shit-talk from none other than Diddy, Kelly’s label boss on Bad Boy.

What’s more, we’ve got an exclusive premiere of the Black Flag artwork, which you can check below. Lace up, motherfuckers.