Describing his newest venture last thursday Thursday night, rap icon Pharrell Williams evoked another icon: 18th century French Queen Marie Antoinette. Antoinette was “a woman who had basically the world at her fingertips,” he said. Until, of course, the guillotine fell, Speakeasy noted. “But she had a hell of a lot of macaroons!” he said.
For Williams, Marie and her macaroons embody the exclusive and indulgent message he hopes to communicate with Qream, his new vodka-infused specialty liqueur. Hosting a party to celebrate the launch of the liqueur, Williams chatted with Speakeasy as celebrity guests, such as “Entourage” creator Doug Ellin, “Growing Pains” star Alan Thicke and Serena Williams strolled around a modern Spanish Colonial home set in the Hollywood Hills and a panoramic view of the city lights of Los Angeles.
To distinguish their new concoction, Williams and his partner, global distilled spirits titan Diageo, made Qream specifically with women in mind. With its designer perfume-inspired bottle design, Qream feels like a spirit that would be at home in a Louis Vuitton boutique, and that’s the whole point.
It also boasts fewer calories per serving than red wine and has a “thinner consistency than any other cream liqueur” on the market, says Williams.