The Senegalese-American singer Akon will be launching a football influenced clothing line timed to the 2010 World Cup in South Africa. Afrikon F.C. designed by Akon is a socially responsible lifestyle sports brand of African inspired clothing that is sourced and manufactured in Morocco, Africa with the motto “Made in Africa – Made me beautiful”. The capsule football collection features jerseys, polos, track jackets, and t-shirts for men and women.
A percentage of proceeds from each garment sold atÂ Afrikonfc.com will go to the brand’s social charity partners, which aim to empower underserved African youth through education, sports, community development and wellness services, including the singer’s own charityÂ Konfidence Foundation.