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The new spot features Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, Kids These Days and Derrick Rose representing their crew.

Derrick Rose is close to adding a nine figure endorsement to his new $94 million dollar basketball contract. Rose could become the highest paid shoe endorser in the NBA today with his Adidas contract for 250 Million dollars. If the deal officially falls through, Rose will be rocking Adidas attire for the next 10 years. Rose has already surpassed LeBron James in sales, soon to be closing in on Kobe Bryant. I guess these shoe contracts run in the Chicago Bulls family.

I said this awhile back, but ever since Derrick Rose received that “freaky like a lady pyramid” commercial the sky has been the limit for now Chicago Bulls’ floor general. Not only has his on court game improved leaps and bounds and led to his first MVP award and a birth in the Eastern Conference Finals, but his brand is growing more and more by the day.

Here we have another commercial from D-Rose and it features Big Sean’s “I Do It” as the soundtrack. Quite dope if you ask me even though Adidas sneakers aren’t my taste. Rose and the Bulls square off against the Heat in Game 4 tonight in MIami. For my sake…you know what, nevermind. Enjoy the clip.

Wale isn’t a Chicago Bulls fan but he had a huge surprise for the fans during a recent show at University of Chicago. Before ending his performance, Wale brought out the 2010-2011 NBA MVP Derrick Rose as a surprise to the fans. Of course Derrick didn’t have much to say but the crowd did manage to get a “What’s Good” out of the MVP.

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I saw this commericial the other night while watching the NBA playoffs the other night and was actually surprised by this. A good surprise though. Derrick Rose, the league’s new MVP (who gave an emotional acceptance speech when the topic his mother arose) and Roc Nation’s much ballyhooed and dissected number one pick, J. Cole, team up for their new Powerade ad.

The brief clip features music from Cole’s song “I’m On It,” which if you remember, leaked last October.