The Avalon in Hollywood, CA was full of skateboard enthusiasts and dirty ghetto kids, as DGK premiered its much-anticipated first ever full-length video #ParentalAdvisory. From gifted pinky rings made by Ben Baller, to the wall-to-wall crowd, custom G-Shock watches, and the big feature picture of the night – it was a great event hosted by Me! Hit the jump to view pictures and video from the premiere.

Lil Wayne recently made an appearance at Macy’s Beverly Center in honor of his brand, TRUKFIT, now being carried at Macys.com and Macy’s stores across the nation. TRUKFIT, a contemporary street wear brand and Wayne’s first foray into the apparel industry, was launched to positive press reception at Agenda Long Beach in January 2012.

Lil Wayne, dressed in new designs from TRUKFIT and armed with a TRUKFIT & DGK customized skateboard, was joined by skateboard legend and close friend Stevie Williams whose brand DGK is also now available at Macy’s. The duo signed autographs and posed for photos with fans who had purchased Trukfit and DGK product.

To learn more about TRUKFIT please visit www.trukfit.com – Check out the rest of the photos from the event below.