Say swag with a little more swag! Diddy takes us behind the scenes with never before seen outtakes from this years Sean John holiday campaign courtesy of Macy’s. Check out the hilarious  “What’s In Store” campaign outtakes after the jump.

Lil Wayne recently made an appearance at Macy’s Beverly Center in honor of his brand, TRUKFIT, now being carried at Macys.com and Macy’s stores across the nation. TRUKFIT, a contemporary street wear brand and Wayne’s first foray into the apparel industry, was launched to positive press reception at Agenda Long Beach in January 2012.

Lil Wayne, dressed in new designs from TRUKFIT and armed with a TRUKFIT & DGK customized skateboard, was joined by skateboard legend and close friend Stevie Williams whose brand DGK is also now available at Macy’s. The duo signed autographs and posed for photos with fans who had purchased Trukfit and DGK product.

To learn more about TRUKFIT please visit www.trukfit.com – Check out the rest of the photos from the event below.