Now, though we probably all saw this coming I don’t think any of us were ready for it to happen so quick. According to the International Business Times, Hip-Hop Mogul, Businessman, and now Sports Agent Shawn “Jay-Z” Carter, along with his International Superstar, Philanthropist, and all around ‘Renaissance Woman’ Beyonce Knowles-Carter are set to become the first billionaire couple in music industry history.For more info, hit the jump.
With the many endorsement deals under Nicki Minaj‘s belt, this year alone, one of the biggest has to be her deal with Pepsi. Just moments ago, Pepsi released the first commercial as part of the campaign, which is based around her hit single Moment For Life. The commercial, titled Now In A Moment, shows 2 individuals who are soaking up all surroundings and ending it at a Nicki concert to have, you guessed it, a moment for life. Check out the commercial above and get used to this reign, as there’s more around the corner.
The first glimpse of the imaging from the new Nicki Minaj Pepsi campaign was just released. Nicki is looking pretty in pink dressed as a space cadet in the ad. The commercial is entitled “Now in the Moment” and features, you guessed it, a freshly remixed version of “Moment 4 Life.” We can expect the entire commercial on Monday, May 7th. Nicki’s is being featured as an artist in Pepsi’s “Live for Now” campaign. That’s “M.A.C., OPI, and a fragrance too,” and now Pepsi and Adidas. The Barbie is doing quite well for herself.
According to Forbes, Nicki Minaj and Lil Wayne has just inked multi-million dollar deals with Pepsi during the 2012 SXSW last week. YMCMB will be apart of a huge maketing campaign for a new Pepsi beverage realeasing in the next few months. Nicki Minaj became the first female to grace FORBES’ Hip-Hop Cash Kings last year, pulling in $6.5 million.
According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.
“You’ll see the commercial probably in the next two months,” Jackson told me before Lil Wayne’s performance at South By Southwest. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”
The pact was one of two major partnerships between Pepsi and Cash Money / Young Money artists garnering significant attention in Austin. Lil Wayne debuted his DEWeezy campaign with Pepsi’s Mountain Dew, also negotiated by Jackson, at his South By Southwest showcase.
Good look for YMCMB with the exception of Drake, who remains on his lucrative deal with Coca-Cola’s Sprite.
