We know Birdman along with his brother Ronald “Slim” Williams, heads one of the biggest multimillion dollar independent record labels in the world, Cash Money Records, which is the birthplace to some of the hottest rappers like Lil Wayne and his Young Money roster. Although the company specializes in hip-hop, Cash Money recently signed rock group, Limp Bizkit. “I was a fan of Limp Bizkit and Fred [Durst]. He is a great artist,” says Williams of deciding to venture out into the rock n roll side of the music industry. “I want him to release music, and develop our rock department, both with his music and even [by] bringing in talent.” While the Cash Money empire was built on music, Birdman has participated in other mediums in the corporate world.
Under the Cash Money Umbrella, Birdman will launch “Cash Money Content“, which is a book-publishing house with the intent of making a positive environment for other African American children like himself, Williams has taken on the mission to get “more of us reading as a people.” BlackEnterprise.com sat down with the Cash Money CEO to get a closer look on the empire’s next corporate venture.
The Cash Money brand has been extremely successful in music industry over the last decade. What made you want to branch off into publishing with Cash Money Content?
“One of my personal reasons, I think we should read more as a people. And me, personally, I felt like I should read more. We have so much influence on the music world, I just wanted to convert it with books, and just get us [people of color] to read more. I think reading exercises the mind. To be special in life, we have to be self-educated, and I consider myself self-educated.”
What have the fans’ reactions to the books thus far?
The whole thing has grown fast. The cross-promotion from our music company to our book-publishing company [has] had an instant impact.
A lot of notable names are on the publishing lineup; how were you able to secure the authors released under Cash Money Content?
We have a [literary] agent named Mark, who really helps us with this company. He really brings a lot of writers like Wahida [Clark] and Ashley & JaQuavis—those are real book writers. Evelyn Lozada [from Basketball Wives] came through Theresa, [rapper] Bow Wow’s mama, who is a friend of Evelyn’s. I think [with] Evelyn and everything she has going on, her book is going to be very special. I’ve been a friend of [radio personality] Big Boy for about 15 years, [and] I heard about [his] situation. I wanted that opportunity to be able to do some business with him.