Just when we all might have thought the profitable endorsement deal between the pioneer sneaker company Reebok and MMG President Rick Ross had come to an end? (We were all ready to throw away every last bit of Reebok we owned because of this), some surprising news rolls in today in the form of a photo, where Rick Ross and Reebok just might be back in business together. Swizz Beatz, another Reebok Ambassador and director took to his Instagram and posted a photo of himself, Rick Ross and Reebok CEO Uli Becker after their “positive energy” meeting. Read more on the story and check the photo of the three after the jump!

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

Reebok goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

MMG Empire Originator Rick Ross jet-sets out to Las Vegas as part of his tour and stops at the MGM Grand. The boss has time to team up with Swizz Beatz for the Reebok Classic Takeover Launch party. Check out Ross’s 1,000$ hotel suite, his Vegas performance with David Copperfield as well as footage of Ross leaving the airport, all after the jump…

Reebok announces Tyga’s signature shoe “T-Raww,” the model has been seen in blue as well as the red version seen above. According to Tyga’s instagram, we can expect it to hit retail stores in December.

Yesterday Reebok announced an exclusive partnership and design collaboration with singer/songwriter/producer, Alicia Keys. She has been working with their product design teams on every aspect of her collection, from picking her favorite Reebok Classics silhouettes to selecting materials and colorways. Looks like Swizz and A. Keys will be sharing the Reebok stage. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.” – Alicia Keys

Fresh off of the success and viral sensation of A$AP Rocky‘s latest video, “Goldie,” another radio favorite is set to be released as well– “Street Knock.”  From the looks of our Behind The Scenes coverage and the epic trailer seen above, it’s going to be just as popular as the former.  The difference is, the cameos in this one is on another plateau.  Directed by the incomparable TAJ  TPK, with Swizz Beatz involved, you can bet your bottom dollar you’ll see a lot of Reebok.  And though not seen on NBA courts, Allen Iverson makes a re-emergence for what looks like a mini-commercial for his revamped line; as well as the GHE20G0TH1K Queen, DJ Venus X and a handful of others.  Peep the trailer and poke fun at the Top 10 “Goldie” GIFS off Tumblr below.

The “Biggest Boss” in the biz has teamed up with Reebok for a behind the scenes look at Rick Ross’ new commercial “It Takes A Lot To Make A Classic” campaign. Get a raw look at Ross at home in his element, and how his true foundation lies in the culture of these streets. He gives respect to those who stay true to the people of these streets and keep putting back into the culture.

“Reebok is the only iconic brand that’s reinvesting into my culture” – Rick Ross

Reebok teams up with Tyga and Mike Posner to release their new Classic Reebok ad campaign. The commercial gives us two different perspectives on what it takes to be an artist. What better way to receive advice other than hearing it from two mainstream heavyweights? Check out the video of the new ad above.