Say swag with a little more swag! Diddy takes us behind the scenes with never before seen outtakes from this years Sean John holiday campaign courtesy of Macy’s. Check out the hilarious  “What’s In Store” campaign outtakes after the jump.

Terry Lundgren (Macy’s President & Chairman), Sean Combs, Jeff Gennette( Macy’s Cheif Merchandising Officer)

Sean John and Macy’s, Inc., today announced they have reached an agreement under which Macy’s will be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Spring 2011, with merchandise receipts arriving in October 2010. The exclusive Sean John product will be available online at macys.com and in 400 Macy’s stores across the country in 2011, with additional stores to be added in the years ahead.

The exclusive sportswear line will include woven sportshirts, knits, sweaters, tees, denim, vests, shorts and collection pants, outerwear, jackets and sportcoats.

Sean “Diddy” Combs, said,

“I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy’s and we’re astounded by the opportunity that this exclusive deal gives the Sean John brand and all of our licensing partners. When I launched the Sean John brand over 11 years ago, we created the tag line ‘The Future of Fashion” and today as we are announcing this partnership, I truly believe the future has arrived.”