The newly renovated female emcee Eve has been forming her own internet buzz lately, releasing freestyles over some of the hottest beats of 2012 every week. We knew all this would be leading up to a project of her own, and it seems we were right! Eve shares a behind the scenes look of her new video to the track “She Bad Bad”. This isn’t the Ruff Ryders Eve that everyone still has pictured in their minds, as she gives us a combination of creative visuals, sexy outfits and lyrics that pack a punch. Check out the trailer after the jump!

The “Goat” of Hip-Hop journalism shares some personal insight to maintaining relevance in a music industry that can chew you up and spit you out in under a year. Elliott Wilson released this viral video, explaining why veteran MCs’ efforts to stay hip to popular urban culture (e.g. LL Cool J‘s “Ratchet”, Fat Joe‘s “Instagram That Hoe”, and Eve‘s “She Bad Bad”) have bombed. We all know that if anyone were to approach this topic effectively, it would be Elliott. Watch the full clip after the jump.

Eve makes a return to the music scene after what has been 10 years since her release of “Eve-Olution” in 2002. This beat knocking track “She Bad Bad” produced by Jukebox, features the slick-talking Eve that we all knew and loved, lacing bar after bar in sync with a reggae-toned voice chanting “oh she bad bad” in the background. Listen to “She Bad Bad” after the jump…