Last time Rihanna posed for Vita Coco she was a red-head, but this time around the blonde RiRi took the stage in a custom-made pineapple print bikini, and yellow top shot by photographer Terry Richardson. During her interview she stated, “He is an amazing photographer. Everybody knows his work. He’s known for his fun shoots and personality.”
The campaign features the tagline “Viva Vita,” Vita Coco’s message about having fun, celebrating life, and living it to the fullest. Promotional billboard, radio, digital, and in-store advertising will launch starting this month in the U.K and the states.
Check out a few of the images from the shoot below: